Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select
Buy Online BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol) in India - Purenso Select

BTMS 25 (Behentrimonium Methosulfate & Cetearyl Alcohol)

Size 25g
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 Description

BTMS-25 is a cationic (positively charged) emulsifying wax. Because it’s cationic it is also “conditioning”—it adsorbs (creates a very fine coating) on skin and hair, giving an amazing finish that is unique to cationic ingredients. It contains 25% of the active ingredient, Behentrimonium Methosulfate (compared to BTMS-50, which contains 50%). We find BTMS-25 makes thicker/firmer products than BTMS-50 due to the higher concentration of a hardening/thickening ingredient (cetearyl alcohol).

INCI

Behentrimonium Methosulfate (and) Cetearyl Alcohol

Appearance

Small white waxy beads

Usage rate

For emulsions, 1–10% of the overall product; -25% of the oil phase to emulsify.

(We suggest 3% to 5% with 3% oils for a light lotion.

6% to 10% with up to 20% oils will give a thicker cream.)

Using solid fats as part of the oil phase will also add extra thickness.

Applications

Lotions, emulsified scrubs, creams, hair conditioners, detanglers, deep conditioning relaxers, and many other popular personal care products. 

Approximate Melting Point

60°C (140°F)

pH

5–7 (2% solution)

Charge

Cationic (positive)

Scent

Can be a bit fishy, but this usually doesn’t come through in finished products if used below 10–15%.

Solubility

Oil

Why do we use it in formulations?

It gives our products the most luxurious, wonderful skin feel and leaves hair feeling stunning—easy to comb through and all kinds of silky. It also functions as a complete emulsifying wax, emollient, and offers noticeable thickening.

Do you need it?

If you want to make hair care products, definitely yes. It is also wonderful as the emulsifier in lotions and as a conditioning add-in for body butters and balms!

Strengths

Great conditioning skin and hair feel.

Alternatives & Substitutions

Non-cationic emulsifying waxes (Polawax, Emulsifying Wax NF, Olivem 1000 etc.) are not good alternatives for BTMS-25 as they are not going to bring that conditioning element to your formulation. They’ll emulsify the product, but that’s it. This is likely not going to ruin the product, but it will definitely negatively impact the performance. If it’s a hair conditioner you will definitely notice a decline in detangling and the silkiness of the hair. If it’s a conditioning body butter, there’s really no reason to use something Polawax in place of the BTMS-25; the BTMS-25 was included primarily for the conditioning element, not the emulsifying element, so using a non-cationic emulsifying wax in its place is somewhat useless. 

In an anhydrous application can probably try replacing BTMS with 50% cetyl or cetearyl alcohol and 50% soft or liquid oil (more of whatever is in the recipe). 

That will likely require some tweaking for proper consistency, though. You would likely be better off looking for a body butter formula that doesn’t use BTMS-25 at all.

You could try incorporating a different cationic ingredient like a polyquaternarium into your formulation to replace the conditioning part of the BTMS-25, and then using a non-cationic emulsifying wax. You will need to watch solubility and usage rates, though.

How to Work with It

Melt in the heated oil phase.

Tips, Tricks, and Quirks

 BTMS-25 can be a bit stubborn about melting in a water bath, so you might need to give your heated oil phase a quick burst in the microwave to get it to melt fully.

Benefits:
  • Efficient conditioning compound
  • Vegetable based
  • Good Emulsifying properties
  • Substantive to hair and skin
  • Viscosity increaser / emulsion stabilizer
  • Easy handling
  • Used to emulsify silicone in many hair and skin care product

  • BTMS 25BTMS 25BTMS 25
    BTMS 25BTMS 25

    This product is a cosmetic raw material and is intended for external use only in cosmetic and personal care formulations. It is not intended for internal consumption or medicinal use.

    • Do not ingest.
    • Keep out of reach of children.
    • Avoid direct contact with eyes.

    All product images are for illustrative purposes only. Actual product color, texture, or packaging may vary from batch to batch.

    Information provided on this website is for educational purposes only and should not be considered or interpreted as medical advice.

    While we do not offer products for internal use, we source only high-quality, pharmaceutical or food-grade ingredients. Ingredient purity and performance are critical in cosmetic applications, just as they are in ingestible products.

    Please note:
    Just because two products have the same name or CAS number does not guarantee the same grade, purity, or effectiveness. Always choose trusted suppliers. Choose Purenso for premium-grade ingredients you can rely on.

    FREQUENTLY ASKED QUESTIONS

    Not reliably. Emulsifiers differ in chemistry, oil-phase capacity, required process and finished texture. Rebalance and retest the formula rather than swapping by weight alone.

    Droplet size, heating, mixing, oil load, electrolytes and cooling profile all affect long-term stability. Stability testing is needed beyond the first 24 hours.

    No. Too much emulsifier can worsen feel or still fail if the phase ratio and process are wrong. Diagnose oil load, temperatures, mixing and incompatible ingredients first.

    Many hot-process emulsions perform more consistently when phases are appropriately heated before combining, but follow the guidance for the exact emulsifier grade.

    Yes. Electrolytes and pH changes can affect some emulsifiers and thickeners. Add challenging ingredients in controlled trials and monitor viscosity and separation.

    Only if the exact grade and formulation method support cold processing. Do not assume a hot-process emulsifier will work identically without heat.

    Emulsifier level, fatty alcohols, oils, cooling and mixing can all influence after-feel. Adjust the whole oil-phase structure rather than changing one ingredient in isolation.

    Some emulsifier systems contribute body, but viscosity and emulsion stability are different functions. A separate rheology modifier may still be needed.

    Add at a temperature appropriate for the fragrance and emulsion, then mix thoroughly. Fragrance can affect viscosity or stability, so check the finished product after ageing.

    Change one variable at a time: phase ratio, emulsifier level, temperature, mixing and electrolyte load. Keep batch records so the cause of improvement or failure can be identified.