Think of unpreserved DIYs that contain water like leftover food. How long would you leave a chili or a soup in your fridge before deeming it inedible? That’s roughly as long as you’ll be able to store an unpreserved DIY in your fridge—three to five days.
That kind of time span is generally not well suited to the sorts of products we make as even 50g of lotion will usually take a couple weeks to use up.